It's been said that SEO is more like food than medicine – a sustaining force more than a cure for whatever might ail a businessThe clear advantage that SEO has over paid traffic, is that it converts so much better. Instead of interrupting people on the internet with pop ups or ads, SEO works because you are putting yourself in front of people who were already searching for your product or service.Essentially SEO optimisation is a way to make sure your site is being seen. It needs to be seen by your users and by search engines and SEO optimisation is the way to do it.

The Realm Of Technical SEO

As said by Gaz Hall, a leading London SEO Consultant: Your overall goal with SEO is to create better websites both in terms of content and usability that will keep both users and search engines happy. The goal with Technical SEO is to ensure there are no road-blocks that will stop search engines being able to read all of this correctly. An XML sitemap is a file that lists all the pages of your site that search engines need to know about. The architecture of your site is arguably the most critical aspect of technical SEO. It is the experience of working as a SEO Consultant that determines success.


Push Past Your Competitors With Great Content

SEO content is any content online that’s optimised to perform well on search engines, such as Google. Usually focused around a keyword or phrase, content that has SEO in mind has the power to drive traffic to your website, boost engagement with your target audience, and ultimately result in conversion. Without great content, keywords and how high your page ranks on Google become all but useless. Even if your target audience and potential customers find your website because of good SEO, you probably won’t engage or convert them if your content is not what they want. The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines. Good content keeps people on your page longer, which sends a positive signal to Google that your page is valuable and informative. Google will boost your ranking to help more people find your helpful information. If you are looking for a SEO Agency to help you with your Google rankings, then a simple Google search should suffice.


See What Your Competitors Are Doing With SEO

See what the competition is doing with content, links and keywords and identify gaps and overlaps for instant insight into on-page and off-page ranking data and search visibility. With your competitors publishing new content, SERP is constantly changing. Finding which competitors outrank your content in this competitive, changing landscape is critical. A SEO competitor is a site that ranks well in a search engine for your target keywords. These are sites you will analyze to see where they are doing the right things, and using the right keywords, so that you can beat the competition in the rankings. If you’re planning a new online venture, or are simply sick and tired of losing to competitors in organic search, then you need to do an SEO competitor analysis. A professional B2B SEO Agency will keep themselves updated with the latest trends and techniques which are working well in the market.


Benefits Of Keyword Research For Search Engine Optimization

The power of keyword research is often misunderstood or underestimated by a lot of marketers. It isn’t as simple as finding the keyword with the highest search volume and targeting it to be ‘position 1’ in Google. One of the big mistakes I see people making when they do their keyword research using whatever tool they have in their arsenal, is looking at broad match search volumes instead of exact match search volumes. If you have an online store, your product names are an ideal starting point for long-tail keyword ideas. Make sure you target wording that people would use to describe your products conversationally. For example, if you are selling cars, it’s best to use “cars” in place of “automobiles” in any long-tail keyword. The Right Keywords + Relevant Destination Content = Conversions. A recommended SEO Consultant in London will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.


SEO Stats To Guide Your Strategy


A well-rounded search engine optimization strategy can transform your business in many different ways. Maximize the impact of your methods by looking at the search engine optimization stats we’ve compiled.

  • The average cost of publishing a paid guest post is $77.80.
  • 13.53% of keywords with ten searches per month or fewer consist of only one or two words.
  • On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks.
  • Where to buy + near me mobile queries have grown by over 200% from 2017–2019.
  • 25.02% of top-ranking pages don’t have a meta description.
  • 90.63% of pages get no organic search traffic from Google.

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The Quantity And Quality Of Your Backlinks

Without link building you’re not accounting for over half of Google’s ranking considerations. Links are very important to Google – in fact it’s almost impossible for Google to rank your site if you have no links to it, no matter how great the content on your web pages. Backlinks are an effective SEO tool because they show search engines that your content is authoritative and relevant, helping you rank higher in SERPs. Press releases do double-duty by promoting your brand and sending visitors to your site. While featured press releases can provide backlinks to your site, you need to be careful. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Good tools combined with a SEO Consultancy can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.


Benefit From Local SEO

Ratings and reviews push your listing above other listings and make your business look more trustworthy and reliable. Stats show that 87% of users read online reviews before making a purchase. With the help of local SEO, you can get more customer reviews, and responding to customer feedback helps you get a higher rank on the google search engine. A winning organic localized SEO strategy has two important components: Google Business Profile (formally known as Google My Business) and organic search results. Verify that you're targeting the right keywords using hyperlocal keyword research, including local keyword volume. Then, identify where you rank amid competitors for each keyword target in each market. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). With a SEO York ensuring the success of your online marketing program, you can focus your attention back on running your business. 


Interested In Expanding Globally?

There is nothing worse than landing on a product to be shown a different currency to the one you use. When youre trying to crack international markets as part of your global Search Engine Optimisation strategy, theres no room for low quality machine translation. Do keep in mind that you may need to target multiple languages within one country. While International Search Engine Optimisation uncovers a number of opportunities, it also comes with a greater number of challenges. An independent Professional SEO Service has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy.


It is vital to provide training to technical, design, content, and marketing teams, and reinforce it on a regular basis. A successful enterprise SEO implementation will find ways to inject SEO knowledge into existing training programs and identify internal evangelists to broadly distribute the messages. Training needs to be comprehensive, consistent, and continuous. Act only on the guiding principles that wil do the most justice to your business and the people that comprise it. 

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